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Thursday, 28 January 2016

Digital Past 2016: Digital Interpretation - Good, Bad, Indifferent

Andrew Lloyd Hughes is a digital tourism expert who has become a familiar face on the conference circuit over the years and specialises in the digital delivery of tourism related content.

At Digital Past 2016, Andrew will be sharing some best practice observed throughout the world from his travels, and will be discussing some of the techniques and channels that are available at low cost to distribute heritage related information to visitors on location. He will outline some recent trends in digital information, discuss the needs of contemporary consumers, and suggest how we can capitalise on a number of opportunities that exist for the curation and distribution of content.

However, this talk will not only focus on the positive, it will also explore the drawbacks of digital, and how these techniques must sit alongside traditional interpretive methods and be part of a carefully devised and well thought out interpretive strategy for it to be successful.

Andrew currently works for the renowned international tourism consultancy TEAM Tourism, and continues to advise the Oman Ministry of Tourism on the digital interpretation of some of their heritage assets, and how it can be put to maximum effect to educate and inform their desired audiences. Some of the key inferences from this interesting and relevant piece of work will undoubtedly be shared during his talk at this year’s Digital Past.

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