Posts Subscribe to Heritage of Wales News Blog Posts      All Comments Subscribe to Heritage of Wales News Blog Posts     Cymraeg

Wednesday, 27 January 2016

Digital Past 2016: Digital Marketing Strategies for Heritage Tourism

Visit Wales is in the business of destination and place marketing. Promoting and selling places is a content led business and, if you think about it, they have a whole country creating, curating and sharing some great content about Wales.

But how do you leverage what is potentially a hugely powerful content ecosystem to help achieve specific marketing objectives?

Jon Monroe, Head of Digital Leadership at Visit Wales, brings experience and expertise from the competitive world of travel and tourism, and also from heading up the Visit Wales digital team. Using interesting case studies he will outline their approach to content led digital marketing, demonstrate the results of those efforts, discuss some of the practical lessons learnt and outline how this might be applied to heritage sites and heritage tourism.

Subscribe to the Heritage of Wales News and sign up for the full feed RSS, just click this Subscribe to Heritage of Wales News Blog Posts RSS button and subscribe!

Share on:
Twitter   •   Facebook   • Google+   • Linkedin

Also find us on:
Facebook Twitter Google-plus YouTube Facebook Flickr

Twitter Hashtag: #RCAHMWales

Share this post:


Post a Comment
Please comment and let us know your views or your news. Remember that what you write can be read by everyone. RCAHMW reserves the right not to publish offensive or inaccurate material.


Related Posts with Thumbnails